But as an exception, in any specific topic or situation which is not concerned to general people, the question can be asked only in a specific group to know what the perception/reaction is of that group to the specific topic or issue e.g., a question can be asked to a group of students about the quality of their education. Generally, the vox pop question will be asked of different persons in different parts of streets or public places. The interviewees should be of various ages, sexes, classes and communities so that the diverse views and reactions of the general people will be known. Journalists are usually instructed to approach a wide range of people to get varied answers from different points of view. Each person is asked the same question the aim is to get a variety of answers and opinions on any given subject. This presents difficulties of balance, in that the selection used ought to be, from the point of view of journalistic standards, a fair cross-section of opinions.Īlthough the two can be quite often confused, a vox pop is not a form of a survey. The results of such an interview are unpredictable at best, and therefore vox pop material is usually edited down very tightly. broadcast journalism it is often referred to as a man on the street interview or MOTS. As such, journalists almost always refer to them as the abbreviated vox pop. Usually the interviewees are shown in public places, and supposed to be giving spontaneous opinions in a chance encounter – unrehearsed persons, not selected in any way. American television personality Steve Allen as the host of The Tonight Show further developed the "man on the street" interviews and audience-participation comedy breaks that have become commonplace on late-night TV.
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